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Naos Wilbrink

Naos Wilbrink is passionate about data and technology, and how it should enrich the users life. As co-founder and co-owner of the Amsterdam based full service mobile agency aFrogleap he has to deal with ethical data questions regarding user data. “Should you do everything you can?”.

Border Sessions 2014 - Thu, 13 Nov 2014

Is a coaching app subject to an oath of professional confidentiality? Who actually profits from the intimate data that apps gather?
Do you use your smartphone to keep you motivated while you are running? Do you use your telephone to find out how you have slept and how stressed you are? Future apps will be able to continually monitor users and advise them on changing their behaviour, from losing weight to reducing stress and improving sleep quality.

Apps measure our behaviour, emotions, activity and bodily functions. Smart software analyses the data and is able to discover patterns we cannot see ourselves, acting like a sixth sense and supporting a range of everyday choices. Very convenient, but can we also trust them? What do the apps base their advice on? Is a coaching app subject to an oath of professional confidentiality? Who actually profits from the intimate data that apps gather?

Philosopher Sander Voerman from Eindhoven University will present his opinions on the ethics of future persuasive Health Apps. Afterwards Harro Maas, philosopher at Utrecht University and Naos Wilbrink, co-founder at Afrogleap will react on his introduction. The sessions will be moderated by Jelte Timmer, researcher at Rathenau Institute.