Border Sessions 2014 - Wed, 12 Nov 2014
How reputable food producers
can show consumers the quality of what they are selling.
One of today’s major issues in the food industry is ‘food fraud’ -
adulteration, false labelling or forgery. Food safety systems operate
after the event, a fraud is discovered, traced and hopefully the product
recalled before damage is done. An alternative would be to provide a
way that the source of food and its ingredients and the production
processes involved are known to the consumer via a reliable source. The
technology to provide this was produced by the RFID-F2F project. Bob
Newman will talk about how the project allows reputable food producers
to show consumers the quality of what they are selling, thereby gaining
an advantage over low quality producers and fraudsters.