Gertrude Lok is Creative Director of Sharewire, a Full Service
Agency for Mobile Internet, helping its clients to understand the
relevance of the mobile medium for their business.
Border Sessions Beta - Fri, 16 Nov 2012
User Centered Design, Business Critical Apps, Natural User Interfaces and -what used to be called- Science Fiction
The introduction of
touchscreen smartphones and tablets has radically changed the public’s
perception and usage of ‘the internet’. ‘Old world’ institutions are
spinning on their feet, trying to keep up. But what are the
possibilities of this Brave New Medium? What are the consequences,
opportunities and challenges for our everyday lives? Where will these
developments lead us?
There is a lot of talk
about the effect of mobile devices on our social lives, but what does it
mean for our economics? Can businesses keep up with society? Or even
lead the way? Sharewire is convinced that the future has only just
begun. Together with its clients, Sharewire strips every client’s story
to the bare essence, lies the elements in a circle, and places the user
in the centre. They’ll take it from there.